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Browsing Applied Science, Business & Industrial Research Symposium (ASBIRES) by Subject "Promotion mix"

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Investigating key success factors of sales promotion process in trading industry in Sri Lanka

Rajapaksha, S.R.M.C.J.; Deegahawathura, M.M.D.R. (Faculty of Applied Sciences, Wayamba University of Sri Lanka:Kuliyapitiya, 2011)

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