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Browsing Wayamba International Conference (WinC) by Author "Qing, P."

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Consumers' willingness to pay a price premium for consumer based brand equity during a product harm crisis:a comparative study

Samaraweera, G.C.; Chongguang, L.; Qing, P. (Wayamba University of Sri Lanka. Kuliyapitiya, 2014)
Effect of social persuasion on consumer repurchase intentions under ambiguous online product review context

Wattegama, W.G.E.J.; Qing, P. (Wayamba University of Sri Lanka. Kuliyapitiya, 2014)

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