Investigating key success factors of sales promotion process in trading industry in Sri Lanka

dc.contributor.author	Rajapaksha, S.R.M.C.J.
dc.contributor.author	Deegahawathura, M.M.D.R.
dc.date.accessioned	2020-09-16T10:43:36Z
dc.date.available	2020-09-16T10:43:36Z
dc.date.issued	2011
dc.identifier.citation	Proceedings of the 3rd Symposium on Applied Science, Business and Industrial Research, 06th April 2011:p.66-72
dc.identifier.uri	http://repository.wyb.ac.lk/handle/1/1636
dc.publisher	Faculty of Applied Sciences, Wayamba University of Sri Lanka:Kuliyapitiya
dc.subject	Proceedings
dc.subject	Trading industry
dc.subject	Sales promotion
dc.subject	Promotion mix
dc.title	Investigating key success factors of sales promotion process in trading industry in Sri Lanka
dc.type	Conference Paper