Brand choice modelling for identification and analysis of potential market segments of the tyre industry in Sri Lanka

dc.contributor.author	Abeysinghe, A.M.D.R.
dc.contributor.author	Francisco, G.S.
dc.date.accessioned	2020-09-16T10:43:58Z
dc.date.available	2020-09-16T10:43:58Z
dc.date.issued	2009
dc.identifier.citation	Proceedings of lnaugural Symposium on Applied Science, Business and Industrial Research, 25th June 2009:p.111-116
dc.identifier.uri	http://repository.wyb.ac.lk/handle/1/1724
dc.publisher	Faculty of Applied Sciences, Wayamba University of Sri Lanka:Kuliyapitiya
dc.subject	Proceedings
dc.subject	Brand choices
dc.subject	Brand weights
dc.subject	Correlation coefficient
dc.subject	GOP
dc.subject	Hypothesis testing
dc.subject	Tyre sizes
dc.title	Brand choice modelling for identification and analysis of potential market segments of the tyre industry in Sri Lanka
dc.type	Conference Paper