A challenge to reach the unreached:perceptional value of consumer on life assurance products

dc.contributor.author	Gunathilake, K.A.Y.S.
dc.contributor.author	Perera, D.A.M.
dc.date.accessioned	2021-05-27T13:57:06Z
dc.date.available	2021-05-27T13:57:06Z
dc.date.issued	2014
dc.identifier.citation	Proceedings:Wayamba International Conference WinC 2014, p.112
dc.identifier.uri	http://repository.wyb.ac.lk/handle/1/3263
dc.publisher	Wayamba University of Sri Lanka. Kuliyapitiya
dc.subject	Proceedings
dc.subject	Consumer behaviour
dc.subject	Life assurance
dc.subject	Perceptional value
dc.subject	Vavuniya district
dc.title	A challenge to reach the unreached:perceptional value of consumer on life assurance products
dc.type	Conference Paper