Consumers' willingness to pay a price premium for consumer based  brand equity during a product harm crisis:a comparative study

Samaraweera, G.C.; Chongguang, L.; Qing, P.

dc.contributor.author	Samaraweera, G.C.
dc.contributor.author	Chongguang, L.
dc.contributor.author	Qing, P.
dc.date.accessioned	2021-05-27T13:57:12Z
dc.date.available	2021-05-27T13:57:12Z
dc.date.issued	2014
dc.identifier.citation	Proceedings:Wayamba International Conference WinC 2014, p.150
dc.identifier.uri	http://repository.wyb.ac.lk/handle/1/3305
dc.publisher	Wayamba University of Sri Lanka. Kuliyapitiya
dc.subject	Proceedings
dc.subject	China
dc.subject	Consumer based brand equity
dc.subject	Globalization
dc.subject	Purchase intention
dc.subject	Willingness to pay
dc.title	Consumers' willingness to pay a price premium for consumer based brand equity during a product harm crisis:a comparative study
dc.type	Conference Paper