Brand image usage:an analysis of the impact of brand image attributes on customer attitudes

dc.contributor.author	Senevirathna, H.M.
dc.contributor.author	Perera, D.A.M.
dc.date.accessioned	2021-05-27T13:57:13Z
dc.date.available	2021-05-27T13:57:13Z
dc.date.issued	2014
dc.identifier.citation	Proceedings:Wayamba International Conference WinC 2014, p.156
dc.identifier.uri	http://repository.wyb.ac.lk/handle/1/3312
dc.publisher	Wayamba University of Sri Lanka. Kuliyapitiya
dc.subject	Proceedings
dc.subject	Brand attributes
dc.subject	Brand image
dc.subject	Brand usage
dc.subject	Insurance
dc.title	Brand image usage:an analysis of the impact of brand image attributes on customer attitudes
dc.type	Conference Paper