Advertising in insurance:the impact of corporate credibility on consumer reaction to advertisements

dc.contributor.author	Sugathapala, B.K.
dc.contributor.author	Perera, D.A.M.
dc.date.accessioned	2021-05-27T13:57:14Z
dc.date.available	2021-05-27T13:57:14Z
dc.date.issued	2014
dc.identifier.citation	Proceedings:Wayamba International Conference WinC 2014, p.162
dc.identifier.uri	http://repository.wyb.ac.lk/handle/1/3318
dc.publisher	Wayamba University of Sri Lanka. Kuliyapitiya
dc.subject	Proceedings
dc.subject	Advertising
dc.subject	Attitude
dc.subject	Credibility
dc.subject	Insurance
dc.title	Advertising in insurance:the impact of corporate credibility on consumer reaction to advertisements
dc.type	Conference Paper