Mediating effect of utilization of social media on adoptions of social media factors and competitive advantage:development of a conceptual framwork

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dc.contributor.author Bulankulama, S.W.G.K.
dc.contributor.author Khatibi, A.
dc.contributor.author Herath, H.M.T.N.R.
dc.date.accessioned 2021-05-27T13:57:41Z
dc.date.available 2021-05-27T13:57:41Z
dc.date.issued 2014
dc.identifier.citation Proceedings:Wayamba International Conference WinC 2014, p.5
dc.identifier.uri http://repository.wyb.ac.lk/handle/1/3406
dc.publisher Wayamba University of Sri Lanka. Kuliyapitiya
dc.subject Proceedings
dc.subject Adoption factors of social media
dc.subject Competitive advantages
dc.subject Resource base view
dc.subject Social media utilization
dc.title Mediating effect of utilization of social media on adoptions of social media factors and competitive advantage:development of a conceptual framwork
dc.type Conference Paper


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