Effect of social persuasion on consumer repurchase intentions under ambiguous online product review context

dc.contributor.author	Wattegama, W.G.E.J.
dc.contributor.author	Qing, P.
dc.date.accessioned	2021-05-27T13:57:43Z
dc.date.available	2021-05-27T13:57:43Z
dc.date.issued	2014
dc.identifier.citation	Proceedings:Wayamba International Conference WinC 2014, p.56
dc.identifier.uri	http://repository.wyb.ac.lk/handle/1/3412
dc.publisher	Wayamba University of Sri Lanka. Kuliyapitiya
dc.subject	Proceeding
dc.subject	Consumer
dc.subject	Product reviews
dc.subject	Repurchase intention
dc.subject	Social communication theory
dc.subject	User generated content
dc.title	Effect of social persuasion on consumer repurchase intentions under ambiguous online product review context
dc.type	Conference Paper