Abstract:
Increasing congestion on roads in metropolitan region and increasing usage of private vehicles are the serious issues that
affected to the development of the transportation sector. Sri Lanka incurs a huge economic loss of around 40 billion Rupees annually
due to road traffic congestion and air pollution with too many vehicles on a limited road network. To provide a productive solution for
these massive issues, it is important to identify the factors influencing to choose the mode for traveling by the people. All of the factors
are related with the socio economic and service attributes. The objective of this study is trying to identify the factors affecting to select
the transportation mode for their regular activities in the aspects of the personal characteristic and the travel- based characteristic.
A survey was conducted to Colombo Metropolitan Area in the Western Province of Sri Lanka to conduct the quantitative research
method and to find the influencing factor to select the traveling mode. The outcome of the factor analysis shows that. Income, Vehicle
ownership, Safety and Comfort become the factors that show up many times compared with others factors.